Photography and Instagram

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Photography and Instagram go together like peanut butter and jelly, like butter and toast, like ham and pineapple on pizza (yeah, I’m one of those). Therefore, it’s worth taking some time to evaluate some dos and don’ts of what to do when it comes to posting pictures on Instagram.

Let’s begin with general rules of thumb for photography. Now obviously, you’re not going to be able to learn everything you need to know about photography from one short blog post, but the following are some tips that you’d generally want to follow for some decent shots.

  1. Composition – Composition is extremely important when it comes to how the overall feeling and look of your picture will have. An example of bad composition is when someone is attempting to take a portrait or full body shot of someone and ends up taking a shot where their head is at the bottom of the picture, and they’re barely in the frame. It’s a good practice to take multiple pictures in which the composition of the picture is different so you can choose which one you like the best. You can frame your subject in the middle of the frame which is the most common practice. If you have a dynamic or cool background you want to show off you can frame your main subject to the right or left of the frame in order to have their eyes travel from the main subject to the background and vice versa.
  2. Lighting – Lighting is just as important as composition. (They should both be number 1) Lighting is key to adding drama or feeling to your photos. Whether you’re using natural lighting or artificial you should always play around with different sources of light and angles. Maybe try having a shot where your subject is partially illuminated by the light. If you have access to colored lights try using those to add mood and temperature to a photo to evoke emotion and feeling. Never, ever, take a photo with little to no lighting. They make for terrible pictures and typically are grainy.
  3. Color – This is more of a stylistic choice. Black and white photos tend to have a more nostalgic feel and is completely up to the photographer. When playing with different colors, it’s best to add color to the shot by having colorful objects, and clothing in the shot, then by adding color artificially after the photo is taken.

How does this tie into Instagram? No two Instagram accounts are alike. Therefore you need to do some research on your own profile and see what works for you. What I mean is see what kind of photos are getting the most response, likes, and engagement that you’ve been posting. Are they selfies? Landscape shots? Action or sports photos? Going through your past pictures and looking at similarities between posts will help you identify what trends your audience identify with the most. You’d be surprised what you might find out. Just because a certain type of photo is your favorite, doesn’t mean that it’s your audience’s favorite. Instagram is a visual platform, so the more professional your visuals are, the better the response it will get. While iPhone pictures have gotten increasingly more professional as the years go on, it’s still no replacement for a great shot from a DSLR camera.

That being said, get out there and start taking pictures! You’d be surprised how the most mundane things can be turned into characters in stories of their own when looked at through a camera lens. Happy shooting!

If you need support with photo or video, check out our Content Creation service. We’d be happy to set up a photo or video shoot.