7 Best Tips for Video Making!

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So you want to make a video huh?

Well join the other millions of people who are searching for “video production” tips on google.

In today’s day and age, video production is vital to your brand, business, and product.

Video effectively tells the story of your brand and conveys whatever emotion you’d like to be associated with it. Therefore video is a powerful tool that should be used by any serious brand owner.

Let me start by saying video is loads of fun, but it isn’t easy! If it was, everyone would be doing it! (Lots of people try to do it, but not particularly well.) There are many details and specifics that go into making a professional, high quality video. Those of which we’ll be talking about in this blog and in the upcoming weeks.

Type of Video

The type of video you that you’re making is extremely important – you need to define whether you’re making a promo video, a music video, a marketing video, a movie, a documentary, or something more informative. To help you with this, be sure to look at examples of videos that are similar to what that you’re trying to make. YouTube is a great resource to utilize in order to find what inspires you. When you’re looking at these examples be sure to take note of stylistic choices such as location, editing style, camera movement, dialogue, and anything else that makes this particular video unique.

Location

It’s not just the real estate business that’s all about location, location, location. Location is extremely important when it comes to making an effective video. Be sure that you’re in a controlled space. If you’re not able to do that, be sure to walk the site of where your video shoot is going to be prior to actually shooting the video. By doing this, you’ll save a lot of time trying to adjust your shots, finding out where your subject should be and where your camera should be. Knowing all about your location before you actually get there will help you prepare your video shoot. 

Lighting

Lighting is one of the trickiest parts of filmmaking or shooting videos. Sometimes you’re forced to work with natural light. I find natural light to be the best kind of lighting, however, it can also work against you in certain situations. That’s why scouting the locations prior to actually shooting, will be very instrumental to your success. Lighting is important because it could change the mood of your video. Having a dark aesthetic or one that has a lot of large heavy shadows is going to convey a certain emotion or feeling. In contrast, shooting in direct sunlight or inside with many fluorescent lights is also going to convey a different kind of feeling, so play with these as it pertains to your video.

Also you can refer to this helpful infographic from Groom & Style that outline best practices for the best lighting indoors.

StoryBoarding

For some videos, storyboarding might be necessary. Storyboarding is the act of planning out or drawing out the different shots that are going to be in your video. Once you have an idea of the location where you’re going to be filming, you’ll have a better idea of how your video will look aesthetically.  When storyboarding, take every 10 to 20 seconds of your song if it’s a music video, or of your voice over if it’s a promotional video and plan out what’s going to be on the screen at that point in time. Doing this will help to know how much you need to shoot as well as what shots, in particular, you know you need to capture the day of the shoot. Doing this also helps in post-production once your editor starts editing your video. Storyboarding helps teams come together to share a unique vision and have everybody on the same page. (Photo: Internet of Things Project)

Shooting

Many people want to jump right in, so they skip the steps above and move directly to filming. Shooting is the fun part, however, try not to have too much fun and lose sight of your subject. Be sure to always apply

the rule of thirds. If you don’t know what the rule of thirds is, feel free to Google it. It’s a simple concept that will help make all of your pictures and videos look a little bit better and more professional. While shooting, it’s imperative that you walk steadily if you’re going to have a moving shot. Make sure that the camera is not shaking whether you’re using a phone or professional video camera to capture a subject. I know it seems like common sense but only so much can be fixed in post-production. Also be sure to pay attention to when the camera is moving, and when the camera is not moving. The camera doesn’t always need to be moving, yet it shouldn’t always be stationary either. People might find your video boring and not dynamic enough. Utilize different types of shots: close up shots, wide-angle shots, moving shots where you follow your subject, stationary shots where your subject is moving. Employing different types of shooting styles will help to add variety to your video and make it a lot more interesting to watch. One of the biggest lessons I’ve learned in terms of shooting is to be prepared. All of the steps that we spoke about previously are going to help shooting go much more smoothly. You won’t have to run as many tests the day of the shoot because you should have been there before to know what the lighting situation is like, and what kind of shots that you’d like to capture. Equipment-wise, be sure to have everything that you need including a change of batteries and extra SD cards so you can keep the flow of the shoot going. Nobody likes to stop shooting to transfer footage from an SD card to a computer because you’ve run out of space. Make sure you’re prepared because timing is everything.

Editing

You thought the hard part was over? Think again. Editing is the seasoning to the meat, the rainbow after the rain, the dessert to the meal. You get the gist. Editing is where it all goes down. If you’ve completed the previous steps successfully then editing should go relatively smoothly. If you made a storyboard use it to remember what should be shown at every important part of your video. During editing is when you put your stylistic mark on the video. From how you cut your scenes to how you color correct your video, all play a part in the overall feeling of your video. Adding any kind of special effects, transitions, or animations will take place at this point of the process. Don’t go overboard! If a certain effect doesn’t add to the value of your video, remove it. Be sure to take breaks during the editing process. After you feel like you’re done editing take a break, don’t look at the video for a while, then come back to it and look at it with a fresh pair of eyes. More often than not, you’ll find a few mistakes or some things you want to change. Repeat this process until you feel like your video is as good as it’s going to get.

Marketing

You could have the best, most entertaining, immaculate video in the world, but if nobody sees it, what’s the point? Marketing your video is a whole other beast. Be sure that while you’re editing your video, you make snippet videos or trailers that you can publish before you put out your main video to attract attention and let people know that the main video is coming. By doing this you’ll have a better initial turn out for people who are going to watch your video because they’ve seen a snippet of it and are intrigued.

So go out there and have fun! Create the videos that you’ve seen in your dreams, be creative and edit to your heart’s content!


Knit Marketing is a digital marketing company dedicated to helping companies bring their marketing dreams to life. Contact us for to have us film and edit your video!