Archive for the Business Basics Category

Telling Your Brand Story with Jasmine Foroutan

Telling Your Brand Story with Jasmine Foroutan

Knit Marketing’s Get Stuff Done Conference Presents: A Brand Story with Jasmine Foroutan By Yesenia Gomez     Jasmine from Pitch Genius was the expert to teach us all about developing our brand stories during the Get Stuff Done Conference. She took us through writing and perfecting our own pitches that are very important for every aspect of a business. We clarified and worded our goals and visions into a quick catchy phrase that properly incorporates what our business stands for and how we want people to view our message. Using our content, research and design we were able to design the perfect storyline. It was helpful to learn how to conduct research involving competition branding and getting to know […]

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Using Chatbots for Marketing with SoZango Solutions

Using Chatbots for Marketing with SoZango Solutions

Knit Marketing’s Get Stuff Done Conference Presents: ChatBots with SoZango’s Benji Rostoker and Emily Mischel By Yesenia Gomez     It was so fun and crazy to learn about chatbots with SoZango Solutions! They are really the future. At the Get Stuff Done Conference, we explored why chatbots are so useful to engage with customers in a personalized way. We learned in the best way, through first-hand experience by getting to play with some of the chatbots SoZango themselves have made! The different places to apply chatbots were surprising and their benefits seemed endless. Bots can help a lot with promotion, sales, customer service, data collection and internal efficiencies. Not only are they super helpful for the company using them, […]

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How To Use Instagram Stories with Marissa Stahl

How To Use Instagram Stories with Marissa Stahl

Knit Marketing’s Get Stuff Done Conference Presents: How to use Instagram Stories for Your Brand with Marissa Stahl By Yesenia Gomez     Social media is constantly changing, we see new platforms frequently arising and old ones adding new features so quickly that it can be confusing and overwhelming to deal with. Luckily, we had Marissa Stahl from Something Social at the conference to keep us updated and teach us some cool hacks to optimize our social media presences. First off, we learned about Marissa and her team that encourage caption creativity, brand cultivating and believe hard work should go into understanding your vision and values. We have to admit, we were all a bit confused by the new algorithms […]

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A Guide to YouTube with Alex Castellani

A Guide to YouTube with Alex Castellani

Knit Marketing’s Get Stuff Done Conference Presents: A Guide to YouTube with Alex Castellani By Yesenia Gomez     Alex is our YouTube goals! But like he himself said, not because he is famous or rich, but because of how his channel started. We recommend you hear the story from him (by watching the video above), because we were very inspired! But long story short, Alex learned a new language while teaching others what he knows, coding! In the long run, he’ll be rich because of this! In his previous job, he was unable to climb higher because of his lack of language to explain things, and by using YouTube to teach and learn at the same time, this was […]

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Using Webinars for Lead Generation with Robin Borough

Using Webinars for Lead Generation with Robin Borough

Knit Marketing’s Get Stuff Done Conference Presents: How to Use Webinars for Lead Generation with Robin Borough By Yesenia Gomez     Our mom and our number one fan is the only one who can make learning about webinars fun! To be more specific, we learned about creating a loyal fan base by using webinars. Robin Borough, president of Omnikron, walked us through the whole process of using webinars from setting it up before, to tips for during the webinar and how to follow up after. Starting at before the webinar, we learned about investigating our audience and inviting them to the webinar by using email tools and direct messaging. Robin also took the time to walk us through the […]

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How to Start a Podcast with Yolanda Enoch

How to Start a Podcast with Yolanda Enoch

Knit Marketing’s Get Stuff Done Conference Presents: How to Start a Podcast with Yolanda Enoch By Yesenia Gomez     At our Get Stuff Done Conference, we were so lucky to learn about podcasting with Yolanda Enoch, who hosts a podcast called How She Did It! We took a ride learning about how Yolanda got to where she is with her podcast and learned some tips along the way for starting our own. Among the tips we learned, was the importance of timing that a lot of people may take for granted. Although it is possible to make a podcast in a day, it takes a lot more than we think. Not only is it hard to hear our own […]

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GET STUFF DONE Digital Marketing Conference

GET STUFF DONE Digital Marketing Conference

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You Might Be Small But Culture Wins Big

You Might Be Small But Culture Wins Big

Intro: Over the summer, we had the pleasure of welcoming Adam and Allen from Bourbon Fat to facilitate an employee experience workshop for our team, that they creatively retitled “Employee Experience FRAPPY Hour.” Because the majority of our team members are under 21, Frappuccinos seemed a little more fitting than cocktails. Bourbon Fat led us through several exercises including writing, drawing, prototyping, and acting, that allowed everyone on the team to openly share about their hopes, challenges, and preferences when it comes to work. Read our blog on their website here. In today’s blog Allen and Adam share their wisdom on company culture. You Might be Small but Culture Wins Big By Allen Weaver & Adam Allred, Co-Founders of Bourbon […]

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Starting a Business

Starting a Business

Intro: Well, starting a business is definitely a difficult task that. And you’re probably going to lose a bit of your hair, but in the end you’ll have something that you can be proud of. Jorge and one of his friends are in the process of starting a T-Shirt design company, so he wanted to document everything he learned about starting a business. He also interviewed Anastasia Butler from Sustainable Law Group to get some pointers. Thanks Anastasia!   Starting your Business by Jorge Guevara   What is your purpose? What purpose does your business serve? Knowing what problem your business is solving is crucial to its success. You have to know whether or not people are willing to pay […]

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What is the Deal with Email Marketing?

What is the Deal with Email Marketing?

What is the Deal with Email Marketing? I’d be lying if I said I didn’t cringe a little when clients ask us to help them with an email campaign. Let me explain. Many of us sit in our inboxes all day, so we know email is indeed an effective form of communication. However, we also sit in our inboxes deleting (or entirely ignoring) anything that makes us feel like someone is just out to get our money or annoy us. I’m not saying that email campaigns don’t work, because that would be factually untrue, and we’re not here to present #fakenews. In fact, at Knit we use email sparingly, but for us it has been an effective way to get […]

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